8 Key Sources for Building Your Opt-In Lists
June 16, 2007 by ssmith · Leave a Comment
It’s no secret.
Your opt-in list means everything to your online business. Building a great email list you can send to again and again is key to your success. Here are the nine fundamental sources from which you can build your opt-in email list:
1. Your Current Customers
This is your best source of contacts. The hardest thing for any business to do is to find new customers. It’s expensive, time consuming, and you have to earn their trust. But - it’s easy to sell again to a satisfied customer. They already know you and ‘love’ you.
As long as you provide products or services that are of fair value and high quality, your customers will continue to trust you and buy from you. In fact, they will prefer to buy from you. A loyal customer base is your best friend in business.
If your business does not yet have a database of customer email addresses, here’s how to get them:
The next time you contact them by post or mail, make a special offer if they reply by email. It could be a free report or special discount. You MUST get their email address.
Remember: there are more of your customers on the Internet than you think, and the rest of them will be online very soon.
2. Customers For Other Businesses
Joint venture through endorsed mailings. Customers of other related, non-competing businesses are excellent prospects for your personalized email offerings. In exchange for a split of the profits, let the other company send their endorsed emailing of your offer to their customer list.
Here’s a secret: you should be willing to give away a healthy portion of the profits on the front end, because the buyers will become customers on your list. Once they are loyal buyers, you can sell to them again and again on your back end. That’s why joint ventures can be highly profitable for you in the long term.
3. Your Web Site Visitors
One of the most powerful ways to build a targeted list of prospects is through forms on your Web site. For a ‘how-to’ look at this process, visit the home page of Business Copywriting.Net where you’ll find three tactics encouraging people to opt in:
They invite people to subscribe to our free newsletter. They offer a free, no-obligation copywriting consultation. And, they invite people to refer their site to friends and associates.
There’s a lot you can do to get people online to interact with you:
Offer a free report on autoresponder. Create a newsletter. Provide free downloads of freeware or shareware programs appropriate for your audience. And always, always ask for their name and email address in return.
Give people good reasons to give you their contact information so you can stay in touch with them, sending them new offers for your line of products and services.
4. Advertising
In all forms of advertising you do, online and offline, always give your email address. Encourage people to contact you by email, because your objective is to funnel prospects and customers into your email box. You will automatically create a hot list of prospects whom you can responsibly contact via email.
Include your email address on business cards, stationary, invoices, faxes, print, radio and television advertising. Give customers incentives to email you. This email ‘relationship’ empowers you to send them updates and offers by email.
5. Press Releases
Press releases offering genuine news (as opposed to a poorly disguised sales pitch) are highly effective. Here’s how to use them to build your email list:
Your press releases can offer a free report that people must email you to receive, or a product that can be emailed back to them. Write your press release to provoke this response from readers, and collect their names and email addresses in the process.
6. Referrals
When a prospect contacts you for a free report, contact them and offer to send the report to any of their friends they think might be interested. As you can see, this is similar to an endorsed mailing.
When a referral comes in, send out a personalized email letter to the referral explaining that they were referred by their friend (give the name), and you are sending them a free report because their friend asked you to. To ensure that they don’t mind you keeping them on your list, end your message with this paragraph:
”To be sure this message has arrived, please reply with the word in the subject line: ‘thanks’. We’ll know that we sent this report to the right place, and that we’ve fulfilled our promise to (friend’s name).”
If they do not reply to let you know they received the report, be safe. Assume they are not interested in hearing from you in the future, and don’t mail to them again.
7. Direct Response Mail
Give prospects you mail to by post an extra incentive to respond by email. Tell them their order will be processed much more quickly, and offer a bonus if they respond by email.
The goal is to transform your expensive postal mail prospect list into an inexpensive email list. The more people you can reach by email, the more you will reduce your costs (and the higher your profits will climb).
8. Membership Organizations
People working together for a common goal are excellent prospects for your email list. If you belong to an association, network, an alumni group, a club, a school board, or other organization where ‘birds of a feather’ have flocked together, offer them a discount for your products and services - and only allow them to contact you by email.
Publicize this special bonus for members through their newsletter or other announcement outlets. You’re doing their membership a service, which is certainly newsworthy.
Mining these sources can build your opt-in list in record time. Start as soon as you can - a good list is worth it’s weight in gold, and is fundamental to your success online.
